The evolution of technology and the internet has meant immeasurable change when it comes to marketing, it has meant an introduction of new and interactive brand touchpoints, copious amounts of data/analytics, increased delivery services and convenience. All of which helps brands deliver a service or product that meets your desires, before you know them. For us consumers, the ability to choose what we want to buy, how we want to buy it and what brands we want to associate with has been superseded by automated choice.
Amazon is a perfect example of a mega system, that has an unprecedented amount of knowledge about their consumer. This stems from Amazons ability to diminish the barrier between public and private information.
Subconsciously consumers are unremittingly providing personal information, information that we would otherwise consider private (i.e. addresses, bank card details, wish lists) to companies like Amazon. And what Amazon does this this information is ensure that you are given every possible opportunity to be reminded of what it is that they think you need or are missing in your life.
As marketers do we adopt these tools because we believe it truly is best practice, or is it because to not adopt would be to run the risk dropping out of consumers consciousness?