Just google it…

On this weeks blog post we will be looking into why as marketers it is so important to optimise your page rank and the many different tools that can be used to do this. A good place to start is by defining what Search Engine Optimisation (SEO) is.

SEO is a marketing practice which aims to increase the visibility of organic (non paid) search engine results. In other words it’s all about improving your website for users and increasing the likelihood of your site being at the top of the list when a search is made that is associated with your brand/product.

Why is this important? For starters, most online traffic is driven by search engines. In addition, studies show that 40% of all click throughs stem form the top 3 organic search rankings. Therefore, being in or as close to this top 3 is essential to boosting website visits.

So how can you employ SEO? Initially, you can start with the simple things such as; making sure you’re site contains quality content. In addition, you should seek to adjust your title tag and meta description so that it is most relevant.

|youtube, 2019|

Some really handy tools that can be used to help with SEO are; Search Console – “a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results”. As well as, Keyword Analysis – a tool that helps you to identify they key terms customers are using when making a search.

Lastly, I want to know what you guys think. Do you believe that SEO is an easy way to increase site traffic or do you simply think it all just seems like a little too much work?

8 thoughts on “Just google it…

  1. Interesting blog Sophie. Companies would be remiss if they didn’t make use of the google tools to enhance their sites. Sometimes just tweaking a word or making a site more user friendly would be all it takes to increase traffic and clicks.

    Liked by 1 person

  2. I believe that SEO is worth the work put into it. Organic search helps save costs, increases traffic and increases consumer’s trust. Many times I would skip all the top websites that has the ad logo to the first organic website available.


  3. I think although SEO may be time consuming and a lot of effort for marketers, its benefits are definitely worth it. There would be a lot of missed opportunities and potential customers for businesses if they didn’t utilise organic SEO!

    Liked by 1 person

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